National Geographic - Crowd Control

What if we could change the behaviors of our fellow humans? Crowd Control, a series on National Geographic Channel explores just that. Experiments are put in place to determining how we react and adapt to situations going on around us. One behavior they look at in this promo is how people are more likely to take the escalator over the stairs. But by adding sound effects and music to the stairs, they noticed an increase in the amount of people taking them versus the escalator. You won't want to miss some of the other experiments they try when it comes to double dipping, jaywalking, littering and much more. We had a lot of fun working on the design and animations for this promo.

CREDITS:
Client: National Geographic Channel
Creative Director: Carla Daeninckx
Executive Producer: Erin Newsome
Video Production/Editing: Image Factory
Art Director: Justin McClure
Design/Animation: Nicole Shobe, Anthony Esau
Project Manager: Kristen Fisher