Meritrust - Money Story 2022

What’s your money story? Your money story is a personal narrative of your financial footprint, that develops at a young age. Lessons passed down that remain with you forever. The 2022 installment of the Money Story campaign was a joy to create. Continuing and expanding a character from the original campaign to highlight a diverse story of family traditions.

CREDITS:
Client: Meritrust Credit Union
SVP/Chief Growth Officer: Jamie Harrison
Creative Brand Manager: Beth Grimmett
Creative Operation Specialist: Kimberly Becker

Production Company: Justin McClure Creative
Director: Chase Banister and Ryan McGuigan
Director of Photography: Chase Banister
1st AC: Corey Calloway
Grip: Lance Fry
Grip: Johnny Meyers
Producer: Ryan McGuigan
HMU: Nicole Prevost
PA: Ethan Booe

Post Production Company: Justin McClure Creative
Editors: Chase Banister, Nicole Shobe
VFX: Nicole Shobe
Graphics: Jordan Cole
Color: Chase Banister
Project Manager: Jordan Hull
Voice Talent: Rebecca Lee

TALENT:
Bo Davidson
Shu Tai
Thao My