Meritrust – Business Banking Bold

April 28, 2025
A vibrant promotional graphic for Meritrust Credit Union’s “Bold” business banking campaign, designed by Justin McClure Creative. The image showcases a dynamic collage of five distinct visual styles, each representing a unique Wichita, Kansas business. On the left, a sleek, modern design with bold typography in white and gold against a deep blue background highlights a financial service aesthetic. Center-left, a playful, hand-drawn illustration in bright reds and yellows depicts a local café’s lively atmosphere. In the middle, a high-energy motion graphic with angular shapes in green and black suggests a tech startup’s innovation. Center-right, a warm, vintage-inspired scene in sepia tones captures a family-owned retail store’s charm. On the right, a minimalist monochrome layout with sharp lines represents a professional consulting firm. Overlaid text in bold white reads “Bold Business Banking,” with the Meritrust Credit Union logo in the bottom right corner, set against a subtle Wichita skyline silhouette. The composition blends animation stills and design elements, reflecting the campaign’s creative diversity and community focus.
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Business Banking BOLD!

We are ecstatic to share our latest project with Meritrust Credit Union, introducing their new business banking brand, Bold. Explore five fearless businesses, each with its own unique style and story, unified by boldness. Watch to experience the essence of each brand through five distinct video and design styles meticulously crafted to highlight each business’s uniqueness.

This was another wonderful collaboration with Meritrust and we are so thankful for this continued partnership.

Client: Meritrust Credit Union
SVP/ Chief Growth Officer: Jamie Harrison
Production Company: Justin McClure Creative
Director: Justin McClure
Producer: Ryan McGuigan
Creative Director: Nicole Shobe
Director of Photography: Chase Banister
1st AC: Caitlyn Cody
Audio: Ryan McGuigan
Grip/Photography: John Biehler
Grip: Josh Duncan
Post Production Company: Justin McClure Creative
Editors: Chase Banister, Caitlyn Cody
Animator: Nicole Shobe
Graphics: Jordan Cole
Color: Chase Banister
Project Manager: Jordan Hull
VO Artist: Smack Louis