Erica Gorochow - Project Folder Structure
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Owner - Peprally
Erica Gorochow honed her craft as a freelancer in New York. She now runs PepRally, a creative studio specializing in illustration-based motion design for established and emerging screens. Clients include VH1, P&G and Red Bull as well as musicians including Rihanna and Mac Miller. Her work has been recognized by Vimeo Festival, Fast Co. Design and AdWeek. She has written about the world of motion design for The Creators Project and Motionographer and has been an adjunct professor at NYU’s ITP graduate program.